"We believe it is our responsibility at L’Oréal to do our part to preserve the earth’s natural resources. Every drop of water is precious, and our new technology makes every drop of water count"
CHIEF EXECUTIVE OFFICER L’ORÉAL GROUPE
The first showerhead leveraging patented water fragmentation technology to save up to 69% water* at the backbar.*Water flow reduction compared to average salon flow in France
Patented water fragmentation technology, co-designed with hairstylists.
Tested on color, shampoo and mask treatments, water saver is being roll out in salons and it's a game changer innovation for hairstylists.
Textured surface for an optimized hold.
The combination of the ergonomic design and the jet precision allows to access customer full head
The water fragmentation technology consists in highly precise water collisions, creating micro-drops at increased speed.
Preserving the flow energy, the system enables Water Saver to save up to 69% water* while keeping a great rinsing performance.*Water flow reduction compared to average salon flow in France.
Total savings represent:
Glass of water
1 water glass = 26 cl
Number of shower(s)
1 shower = 50 Liters
(5 minutes with an average water flow of 10L/min)
Olympic swimming pool
1 olympic swimming pool
= 2 500 000 Liters
Trip(s) Paris to New York
1 trip Paris - NY by plane = 2 626,2 kWh (1km = 450 Wh)
Trip(s) Paris to London
1 trip Paris - London by train = 21,2 kWh (1km = 100 Wh)
Hour(s) of tv watching
Average TV wattage = 150 watts per hour
"We are thrilled to launch our L’Oréal Water Saver with our partner Gjosa and being part of TIME 100. With this technology we can show that it is possible to save up to 69%* of water while not reducing the joy and efficiency of washing and rinsing hair which we believe will be the key to making a difference for our consumers and our planet"*Water flow reduction compared to average salon flow in France
Director of the global Augmented Beauty team in Research & Innovation
Partnering up to save water.
L’Oréal has partnered with the Swiss start-up Gjosa to develop the L'Oréal Professionnel Water Saver showerhead.Discover more